Retailers create hundreds of promotions daily on their websites. This intensive promotional activity makes it difficult for consumers who buy from several retailers (the great majority of us), to be aware of these promotions.
Normally they have to visit each retailer’s website (or other sources) to get the information they need. This task is complex and time consuming.
Online platforms overcome this problem by aggregating content from multiple sources. They provide the convenience to research from a single point. Aggregators add also value by organizing and creating a universal language, from aggregated contents. Frequently these contents have very different product organization and terminology. This created common language is the layer that really simplifies the product comparison that consumers look for.
These online platforms are used for research purposes, or tied to ecommerce businesses (e.g., Bookings for travel, Amazon for books/technology/…, Zalando for fashion/shoes, eBay for buying).
At his heart, the Market Radar integrates such a groceries online platform, for research. It aggregates content from multiple sources – retailers, manufacturers, regulatory and sectorial organizations, marketing players, social media, etc.
From a single point, consumers can easily find all the information they need – prices and promotions from retailers and brands, product nutritional information, regulatory information, coupon downloads, claims, etc. The Market Radar has probably the largest source of grocery products in your country.
The Market Radar goes a step further, integrating this online platform with a shopping list manager, and advanced technology, to make it simpler for families to create their shopping lists, compare shopping list prices for the retailers in their location (with one click), check all-retailers offers (and integrate selected promotions into their shopping lists), check nutritional information of products, and take advantage of smart technology to make recommendations or notify on relevant promotions.
The Market Radar also promotes the community networking, allowing consumers to share their experiences and product opinions with other consumers, benefitting everyone from this network-interactions effect.
Compared to the traditional approach, the Market Radar strips out time, brings price transparency, simplifies product comparison, provides the convenience of researching all-retailer/manufacturer promotions and product information from a single point.
The voice technology makes it simple and fast to operate. As added value, consumers can also receive smart suggestions or notifications on promotions, and access/share opinions/recommendations with other consumers.
This is why many families are using the Market Radar to save thousands of euros and also to have their families eating healthier.
If you are not using it yet, we encourage you to learn about our method here, and to download the Market Radar here. It is free.
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