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For years, retailers lived on price perception strategies, to control their margins. Grocery market campaigns were aiming to create price perceptions on consumers.

Covid 19 is changing consumer habits dramatically. With the crisis priorities have shifted to a greater emphasis on health, financial security, and the well-being of loved ones.

Retailers create hundreds of promotions daily on their websites. This intensive promotional activity makes it difficult for consumers who buy from several retailers (the great majority of us), to be aware of these promotions.

No surprise in the findings. This year’s OCU study Especial Super-mercados 2020 findings are in line with past studies.

Chances are that many of us won’t go to a restaurant without first checking it out at restaurant reviews sites, haven’t bought a product without reading the customer reviews on Amazon and haven’t booked a vacation in a new location without obsessively reading reviews on several websites.